The unregulated med spa industry in New York City is a booming business, but it comes with a dark side. The article delves into the tragic death of Elizabeth Baron, who suffered a cardiac arrest after receiving an NAD IV+ injection at the Bereshit Lifestyle Center. This incident highlights the dangers of unregulated medical practices and the lack of oversight in the industry. The author argues that the business model of these spas, driven by low outlay costs, high volume of patients, and premium fees, often prioritizes profit over patient safety. This is exemplified by the Cleavage Clinic, which offers expensive breast enhancement treatments despite its lack of compliance with New York law. The clinic's corporate structure, as a standard LLC rather than a physician-owned professional entity, raises concerns about its legitimacy. The author emphasizes the importance of experience and training in the industry, warning that 'board certified' can be a loosely thrown term. The article also mentions the proliferation of online groups sharing horror stories of botched treatments, further underscoring the need for stricter regulation and consumer awareness.